This movie I actually want to watch

I was surfing the web today and decided to check out the trailers at apple.com. In doing so, I came across this one about two guys running a video rental store. Their tapes go blank so they're about to go out of business... Or are they? Watch and see. Looks hilarious.

Here's the link. Be Kind -- Rewind

Even if you aren't normally a fan of Jack Black, I would still take a look at it.