On my way home from work today, I had to stop at just about every stop light between Cambridge and Arlington. It was not enjoyable at all, but it did allow me to see something I'd never noticed before. Just before Rt. 16 (Cambridge-Arlington line), there was a building sign for a cosmetic dentist. On it was the dentist's slogan -- "We Cater to Cowards."
I'm sure that's supposed to be comforting and all for people with "dental anxiety." But does anyone really see that and think "Hey, I'm a coward! That must be the place for me!"
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